1. Your press release should sound like news, not an ad.

2. You should only send your press release to the media related to the topic of your press release.

3. Keep your press release one...

Traffic. We all know that without it our sites will sit there lost in cyberspace. Gathering nothing more than the occasional spider crawling across lonely electronic cobwebs.

If you've been...

1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.

2. Most people want to associate with others that have the...

1. Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering.

2. Most people want life to be easier....