There are two good reasons why you should:

(1) It shows potential subscribers that you're serious about your Newsletter

(2) Newsletters are rich in keywords, so it's a very good idea to turn back-issues of your Newsletter into HTML documents and then submit them to the major Search Engines

Here's a little trick that will help you format your Newsletter as an HTML document:

Copy the text of your Newsletter into a text editor such as NOTEPAD.

Then copy the text from NOTEPAD into Microsoft Word. You'll notice that in your Word document, each line ends with a Paragraph Mark.

Now go to EDIT | REPLACE.

Place your cursor in the first field, where it says 'Look For'.

Now click on 'More' and then on 'Special' and select the first item in the list ('Paragraph Mark'). The symbol for a paragraph mark will now appear in the first field (a hat followed by a 'p').

Now place your cursor in the field below, where it says 'Replace With' and type . Then click on 'Replace All'.

You'll find that every single paragraph mark in your Word document has been replaced with .

Now copy the entire Word document into a new NOTEPAD document and save it, using the file extension .html (Note: NOTEPAD doesn't offer you the option to save as an HTML document, but don't worry; just type .html after the name you gave the file, and it will be saved as an HTML document).

Close that html document and then open it again and you'll find that your Newsletter is perfectly formatted, with the exact same line breaks that you had in the email version of your Newsletter.

Using this technique it takes me about 45 seconds to turn a back-issue of my Newsletter into an HTML document!

(c) 2000, by Michael Southon