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How To Plan Your Year As A Loan Officer In The Mortgage Business


Every year around this time, my business increases. Loan officers, mortgage brokers, and branch managers--in a flurry to set goals and make resolutions for the New Year-- look for training...
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How To Overcome Your “Cost And Fee” Objections From Your Mortgage Clients


One of the most common objections a loan officer hears is “Your fees are too high!”. All too often, customers become fixated on price and closing costs alone, as the determining factor...
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What To Look For In A Mortgage Loan Processor


Good as gold. That’s what I call a processor that knows how to get the job done, and quickly. I’m met many loan processors in my career, and I can honestly say that many of them were...
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Questions To Ask Any Mortgage Net Branch Before You Decide To Join As A Loan Officer


In my last article, I covered some of the reasons why loan officers join net branches and what their motivations are. I also covered some of the personal questions one should ask...
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How To Survive The Mortgage Meltdown And The Subprime Lending Mess


The news isn’t good. Over 30 subprime lenders closed their doors this year so far, with many more to come in the next few months. And, one of the biggest subprime lenders, New Century is...
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The Cold Hard Truth About Mortgage Property Appraisals


With the present downturn in the market and home prices dropping faster than a lead balloon, I thought it best to share with you what I’ve learned regarding property appraisals.
...
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The In’s And Out’s Of Mortgage Websites As A Loan Officer


One of the most profitable low-cost investments you can make in your business is to have a mortgage website that not only creates your company’s online presence, but also up-sells the...
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The Lifetime Value Of A Loan Officer In The Mortgage Industry


Owners of mortgage companies, please forgive me. I’m about to let your employees in on a little secret—they have to option to leave you at any moment. And, many of them will.
...
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The Most Powerful Phrases You Can Say To A Mortgage Prospect As A Loan Officer


Words are fun. But how you use them can be extremely powerful. They can immediately change your image from a rookie loan officer into a top producer instantly. Here’s how; the words you...
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The Next Great Mortgage Boom, Are You Ready?


First there was the refinance boom--historic super low rates where every loan was a vanilla slam dunk. Quick and easy cash and the loans sailed through unscathed.

Then came...
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